Fiji’s declaration of a national HIV emergency is raising concerns over its potential impact on the tourism industry, with some countries issuing travel advice highlighting the rise in HIV cases.

But Deputy Prime Minister and Minister for Tourism Viliame Gavoka says Fiji’s decision to openly confront the HIV crisis should give visitors confidence rather than deter them.

Gavoka says the Government must face the HIV and drug issues directly, rather than avoid them.

He says travellers from Australia, New Zealand and other countries understand that HIV is a global issue and not unique to Fiji.

According to Gavoka, what matters to visitors is whether Fiji has a clear response in place to address the threat.

He says the Government is being open about the situation and is putting systems, leadership and resources in place to tackle the crisis.

Fiji declared HIV a national emergency this week, following a sharp increase in infections. Health authorities estimate that one in every 60 adults in Fiji is now living with HIV.

UNAIDS says Fiji has experienced one of the sharpest increases in new HIV infections globally, with an estimated 9,100 people living with HIV in 2025.

It says only 39 percent knew their HIV status and 22 percent were accessing antiretroviral treatment.

The tourism sector has previously stated that Fiji remains open to international visitors and that tourism services continue to operate normally, while working with health authorities to ensure visitors receive accurate information.

Australia’s current Smartraveller advice continues to rate Fiji at “exercise normal safety precautions”, while the United Kingdom’s travel advice lists HIV/AIDS among health risks travellers should be aware of.

Gavoka says Fiji’s response to the HIV crisis will be critical in maintaining visitor confidence as the country works to contain the growing public health challenge.