Asco Motors has launched its Women in Mobility initiative to help women gain confidence in driving, road safety and vehicle ownership.

Held at the Asco Motors Nabua Showroom, the event brought together women from diverse backgrounds for interactive sessions, practical demonstrations and discussions with automotive industry experts.

Under the theme “Empowered Behind the Wheel. Confident on Every Journey,” the initiative focused on vehicle maintenance, safe driving practices and mobility solutions.

Asco Motors says women play an important role in driving families, businesses and communities forward, and the initiative aims to ensure they feel informed and confident in every aspect of their mobility journey.

The company says the programme goes beyond vehicles by creating opportunities for women to learn, connect and grow.

Participants also had the opportunity to engage with industry professionals and build networks with other women.

Asco Motors says the initiative reflects its commitment to making mobility more accessible and inclusive while promoting greater representation and empowerment of women in the automotive industry.