Parents and caregivers are being urged to think twice before buying cheap or unbranded “squishy toys” for children, amid growing concerns over potentially harmful chemicals, choking hazards and other safety risks.

The Consumer Council of Fiji says the soft, gel-filled toys, which have become increasingly popular among children through social media trends, are widely available in local shops and online platforms.

A recent snap survey by the Council found that many squishy toys sold in Fiji do not carry basic cautionary statements, adequate safety information, or clear details about the materials and substances used in the products.

The Council says this lack of information is a major concern, particularly when the toys are used by young children.

If a squishy toy tears, bursts or leaks, children could be exposed to potentially hazardous substances through skin contact, inhalation, hand-to-mouth contact or accidental ingestion.

Some products may also contain gels, liquids, powders, sand or water beads, which can create serious choking and toxicological risks if released.

Consumer Council of Fiji Chief Executive Officer Seema Shandil says parents should not assume that a toy is safe simply because it is colourful, soft or popular.

She is particularly warning consumers to be cautious when purchasing cheap, unbranded or counterfeit products where the materials used are unknown.

“We are not saying all squishy toys are dangerous. When used as intended, many are harmless,” Shandil said.

However, she says counterfeit products, potentially toxic chemicals and unsafe social media trends are creating preventable risks for children.

The warning follows safety alerts and product recalls overseas, including in the United States, United Kingdom and Canada, where authorities have identified squishy toys containing excessive lead, restricted chemicals, small parts and hazardous fillings.

The Consumer Council says any squishy toy showing signs of damage, leakage or a strong chemical smell should not be given to children.

The Council will also be writing to relevant regulatory authorities to push for swift action and market intervention.

In the meantime, consumers who come across defective, unlabeled or leaking squishy toys are being encouraged to report them to the Consumer Council on its toll-free line 155.