From uncertainty to agricultural success, 35-year-old Joseva Uluvula has built a thriving farming business in Lomaivuna, Naitasiri, proving that structured planning and modern techniques can turn even small farms into powerful economic engines.

Originally from Nabaitavo, Joseva began farming full-time 12 years ago, leasing 10 acres of mataqali land to plant taro, cassava, and ginger.

His success, he says, is rooted in discipline and long-term strategy.

“I made a plan to plant a square chain of taro and cassava every month,” he shared.

“This helped ensure continuous production and income.”

In addition to improving his own livelihood, Joseva’s farm now supports others in his community.

He regularly hires villagers, youth groups, and church members to help with land preparation and harvesting—sometimes up to 15 people a day.

His work has helped fund his children’s education and led to home improvements. Support from the Ministry of Agriculture in 2023, including assistance with land preparation and road construction, has also boosted his growth.

Joseva now owns a truck for transporting produce and is eyeing machinery purchases to further aid farmers in Lomaivuna.

He urges young people to see agriculture not as a last resort, but a viable, rewarding career.

“Farming isn’t just for survival—it’s a career. And if done right, it pays every day,” he said.

As Joseva continues to expand, his vision is clear: to turn Lomaivuna into a leading hub for sustainable farming and empower rural youth through knowledge and opportunity.