The Pacific’s yachting industry generated more than 18 million US dollars in total economic impact in 2023, despite attracting only around 950 yachts across three Pacific countries.

The figures are contained in economic impact studies supported by the Market Development Facility, or MDF, and were highlighted during the launch of the Pacific Tourism Yachting Strategy 2026–2030.

The studies found that yachting generated more than 8.7 million US dollars in direct expenditure across Vanuatu, Tonga and Kiribati in 2023.

MDF Regional Director for the Pacific Nicholas Wolf says the figures show the high economic value of yachting to the region despite relatively low visitor numbers.

He says the spending extends across marina services, vessel maintenance, fuel, food and beverages, domestic transport, accommodation, flights, tours and recreational activities.

The Pacific Tourism Organisation, or SPTO, says the figures also highlight the potential for the sector to generate greater economic opportunities for local businesses and communities.

SPTO Chief Executive Officer Christopher Cocker says yachting attracts high-value visitors who can travel beyond the region’s main tourism centres and reach smaller and more remote islands.

He says yacht visitors often purchase local produce and services, while some return to communities where they have established relationships and contribute in other ways.

However, officials acknowledge that the full economic contribution of yachting remains difficult to measure.

Unlike air arrivals, which are routinely recorded at airports, yachts are spread across marinas, anchorages and remote islands, while many Pacific countries do not routinely collect comprehensive data on yacht arrivals and spending.

The new regional strategy is intended to address some of these gaps while providing a coordinated framework for growing the industry.

The strategy was developed in consultation with Pacific governments, maritime authorities, private-sector operators and communities.

It focuses on five areas, including marketing and promotion, policy and infrastructure, private-sector and SME development, sustainability and community benefits, and regional coordination and partnerships.

MDF says stronger regional coordination could help Pacific countries attract more yachts, encourage investment and create more jobs and livelihood opportunities.

The strategy also recognises the need for stronger policy, regulation and infrastructure as the industry expands.

SPTO says this includes cooperation between tourism authorities, customs, immigration, maritime authorities and other agencies.

The Pacific Tourism Yachting Strategy 2026–2030 has now been approved by the SPTO Board and is being positioned as a regional roadmap to develop the Pacific as a sustainable and internationally competitive yachting destination.

Officials say the strategy will remain a living document, allowing it to adapt to changing tourism markets and sustainability priorities.