As part of their efforts to promote trade/exports, the NZ Office recently participated in the NZ Hair and Beauty Trade Expo, bringing three premium Fijian brands, Loaloa Naturals, Loloma and Nama Spa, to the Auckland event.

After two years of disruption, the NZ Hair and Beauty Expo was held at the Auckland Showgrounds.

The Fiji Trade Commission to New Zealand (FTCNZ) took the opportunity to bring Fiji’s finest skincare brands to the show. Camila Eiras, Business Advisor at the FTCNZ, said “Fijian beauty/skincare businesses are playing a key role in Fiji’s trade recovery; brands like Nama and Loloma are increasingly being recognised in international markets, including US and Japan.

The FTCNZ is committed to promoting the sector and creating opportunities so these and other Fijian brands can succeed in the NZ market as well”. “The NZ Hair & Beauty Expo achieved a great deal of brand awareness for us.

As skincare is a flooded market, we had the opportunity to explain face-to-face what our point of difference is. The hair and beauty industry offers a great range of products and each has its own unique story.

To be able to tell our story was the highlight of our weekend”, Sarah Pivac, Sales Director Nama Spa. 

Among the thousands of attendees, there were a number of key wholesale and retail representatives who visited the FTCNZ stand. Overall both, buyers and consumers, showed great interest in the Fijian products. 

“We have found the NZ beauty & Hair Expo to be highly beneficial as it has enabled us to obtain feedback about the potential of  Loloma in the current NZ market.  It has also given us the platform to explore suitable sales and distribution channels. 

Thank you to the Fiji Consulate for this insightful and valuable opportunity.” Purnima Singh, Co-founder, Loloma Fiji. Fiji’s FinestLoaloa Naturals is a 100% locally owned Fijian company. Loaloa’s Founder Vian, is on a mission to create natural, vegan, fragrance and cruelty-free, skin and hair care products; all the while improving the livelihood of the local communities.

Loaloa’s products are handcrafted and made from local (native) fruits; its uniqueness lies in its key benefits and medicinal properties. Loloma (love in Fijian) Skincare was created by a Fijian mother’s plight to soothe her children of uncomfortable eczema.

Daunted by the amount of chemicals in different pharmaceutical creams, she looked towards nature for answers.

The result was a 100% Pure ultra-light virgin coconut oil moisturiser with reduced smell and texture altered to be highly absorbent and velvety smooth. 

Their process is 100% chemical-free, achieved through pioneering technology, making Loloma natures purest moisturiser, free of harmful chemicals, parabens, or sulfites. Loloma is ideal for babies and mummas. 

Nama Spa is a premium Fijian skincare brand. Its products’ high concentration of sea minerals and vitamins provides a powerful solution that hydrates and firms the skin, combats dullness and aging, diffuses redness and soothes the skin. Nama Spa built the world’s first sustainable harvesting program designed to create opportunities for the women of the Yasawa Islands.

Through Nama Spa, Nama Fiji and VS For men It generates a new income source to complement that of the traditional village system and safeguard an important natural resource in a pristine environment. Nama Spa’s environmental & social responsibility isn’t just a mission, it permeates every facet of what they do. 

Since its inception in 2003, NZ Hair & Beauty Expo has built a credible reputation within the beauty industry, positions leading brands and suppliers in front of industry buyers and have become NZ’s must-attend trade event for the professional beauty and spa industries. 

This annual event is a two-day showcase of New Zealand’s professional skincare, beauty, hair and male grooming industry, capturing the attention of thousands of industry decision-makers looking to get ideas and inspiration to remain one step ahead of their competition.