In Fiji, business plays a vital role in community growth, job creation, and improving livelihoods. From small family-owned shops in urban centres like Suva to local markets in rural areas, businesses form the backbone of the national economy.

There are unique opportunities for entrepreneurs here. Fiji’s rich culture and natural beauty attract tourists, increasing demand for services such as accommodation, food, and transport. Advances in digital technology also enable businesses, even in remote locations, to connect with wider markets.

However, challenges remain. Access to finance can be limited, especially for small businesses outside major towns. Geographic factors contribute to high costs for supplies and transportation. Additionally, navigating government regulations and tax systems can be complex for new and growing businesses.

Support systems are improving. The government offers grants and training programs aimed at helping small businesses succeed. Organizations like the Fiji Commerce and Employers Federation provide valuable advice and networking opportunities. Many Fijians are also adopting innovative approaches, including e-commerce and sustainable business practices that protect the environment.

Success in business in Fiji depends on resilience, creativity, and community support. Thriving businesses provide employment, enhance incomes, and strengthen families. Encouraging entrepreneurship across all sectors; from youth initiatives to empowering women in villages- is critical for Fiji’s sustainable economic future.

(Written: G.L)