The issue of drug prevention has taken centre stage this Lent, with the Catholic Church using its Ash Wednesday service to encourage stronger community action and awareness.

Churches were filled with worshippers this morning, including at the Sacred Heart Cathedral, where Archbishop Peter Loy Chong spoke about the significance of the season and the role of faith in addressing social challenges.

Archbishop Loy Chong said Ash Wednesday remains one of the most attended services in the Catholic calendar, as the symbolic placing of ashes resonates deeply with worshippers.

He said the tradition speaks to personal reflection and a desire for change, as people acknowledge past actions and seek renewal in line with God’s plan.

During his message, the Archbishop highlighted the three key practices of Lent: prayer, fasting and almsgiving, and announced that this year’s Lenten collection will focus on tackling Fiji’s growing drug problem.

He said donations collected throughout the Lenten season will be used to fund workshops aimed at educating young people about the dangers and harms caused by drugs.

The initiative is intended to raise awareness and help prevent drug use through early intervention and education.

According to Archbishop Loy Chong, the Church sees its role primarily in prevention, working alongside families, schools and communities to guide youth away from substance abuse.

He stressed that education plays a key part in helping individuals pursue fulfilment and happiness through healthy relationships with God, family and friends rather than turning to drugs.

Worshippers attending the service echoed the message of transformation and change.

Joasai McNamara from Naitasiri described Lent as a period of repentance and renewal, where individuals and the wider church reflect on past choices and turn away from harmful behaviours and worldly distractions.

The Catholic Church says its focus will remain on strengthening awareness and supporting prevention efforts against drugs.