Be aware of deceptive marketing and misleading advertisements for Mother’s Day, says Consumer Council of Fiji CEO Seema Shandil.

“Issues emanating includes ‘specials’ where consumers do not save anything, advertised ‘specials’ on store shelves/advertisements not being reflected at point of sale and combo deals where consumers would have been better off buying items in the deal individually are extremely common,” she said.

Ms Shandil also said certain traders employed a whole host of sneaky tricks to get their hands-on consumer’s hard-earned cash during such celebrations.

“When walking around in shops, it’s likely you will be inundated with lots of brightly coloured signs for ‘top deals for Mothers Day’, ‘lowest prices, and ‘Mothers Day bonanza’.

“But beneath the bright colours and tempting signs, are the special and discount offers we see genuine? And do they give us value for money? These retailers must stop tricking shoppers with deceptive deals and spurious special offers.”