The Fiji Government has reaffirmed its commitment to promoting sustainable tourism and attracting high-value investments that deliver long-term benefits to communities across the country.

Speaking at the closing of the AHICE Fiji Investment in Tourism Conference in Nadi, Assistant Minister for Commerce and Business Development Sachida Nand told international delegates, investors, and hotel industry representatives that Fiji is focused on building a competitive, transparent, and investor-friendly business environment.

Nand said tourism remains a cornerstone of Fiji’s economy, supporting thousands of jobs and generating opportunities for communities nationwide.

However, he noted that the industry is evolving, with greater emphasis now being placed on innovation, resilience, sustainability, and meaningful partnerships.

He highlighted changing travel trends across the Asia-Pacific region, where visitors are increasingly seeking environmentally responsible destinations and authentic cultural experiences.

To respond to these shifts, the Government is continuing to facilitate infrastructure development and investment through close collaboration between the Ministry of Commerce and Business Development, Investment Fiji, and other relevant agencies.

Nand said ongoing policy reforms, regulatory improvements, and stronger public-private sector partnerships are helping to enhance Fiji’s attractiveness as an investment destination.

He stressed that Fiji’s development strategy is centred on attracting investments that create lasting value rather than pursuing growth alone, adding that economic progress must be balanced with environmental protection and social responsibility.

The Assistant Minister also noted that the success of the tourism sector should no longer be measured solely by visitor numbers or hotel occupancy rates. Instead, he said, the industry should be assessed by the wider economic opportunities it creates for local businesses, farmers, cooperatives, micro, small and medium enterprises, and retailers.

According to Nand, the benefits of major tourism developments should extend beyond resort boundaries to ensure surrounding communities, villages, and towns share in the economic gains.

He added that integrating local enterprises into larger commercial operations strengthens economic resilience and contributes to community prosperity.

Nand said Fiji’s strategic location, stable institutions, skilled workforce, and welcoming investment climate continue to position the country as a leading tourism investment destination in the Pacific.

He reaffirmed the Government’s readiness to support productive partnerships that contribute to sustainable economic growth and long-term national development.