Deputy Prime Minister and Tourism Minister Viliame Gavoka said the World Surf League Corona Fiji Pro competition delivered over $255,000 in media value for Tourism Fiji and 2,300 global public relations hits with over $50.4 million in global advertising value equivalency across 36 countries.

He said this providing an update on the competition in Parliament this week.

“The extensive media coverage, including live broadcasts and media engagement, has showcased not only the event, but Fiji’s natural beauty and world-class surfing to millions of viewers worldwide,” the Tourism Minister said.

He added that the event was also supported by global brands such as Corona, Red Bull, Yeti, Shiseido and Apple Watch which “strategically maximised the Fijian brand.

“The exposure is invaluable for our tourism sector.”

Mr Gavoka said apart from the global media exposure, the competition also had an impact on local communities and people.

“The WSL rebuilt the Cloudbreak surf tower, which was destroyed during TC Harold in 2020, after being operational since the mid-1990s.

“This is now being gifted to Tabanivono-i-Wai as a legacy asset to monetise via renting the tower out for other events.

“I also acknowledge the cash contribution made to the Nabila and Momi Villages.”

He said the event also saw support to the Fiji Surfing Association and local surfing community with the delivery of a three-day women’s development programme and a water safety programme.

“A local surfer received a place in the Fiji Pro Event as a wildcard and donation of cash and items to the Fiji Surfing Association.”