Jack’s of Fiji has announced an exclusive WSL merchandise collection under the FIRSTRIBE brand, inspired by the 2024 Corona Fiji Pro. 

This collection commemorates the adventure, beauty and ocean connection integral to Fijian heritage. 

Nikul Khatri, Director of Jack’s of Fiji, emphasised that the FIRSTRIBE range embodies these elements and marks a first for a local brand in partnership with the World Surf League. 

The collection features 100% organic, sustainably sourced cotton, reflecting the company’s commitment to environmental responsibility. 

Jack’s of Fiji is grateful for the support of its partners and team in bringing the FIRSTRIBE collection to life, highlighting its commitment to sustainability and authentic surfing culture. 

For more details, visit their website or contact, Marketing Officer, Nancy Li at Jack’s of Fiji via email on [email protected].