Fiji has unveiled an ambitious roadmap for tourism growth, with the Government aiming to welcome 1.25 million visitors annually and generate $4 billion in tourism revenue by 2027.

Speaking at the AHICE Fiji Conference held at the Crowne Plaza in Nadi, Deputy Prime Minister and Minister for Tourism and Civil Aviation Viliame Gavoka outlined the country’s strategy to achieve these goals.

He told industry leaders, investors and tourism stakeholders that reaching the target would require the addition of around 4,000 hotel rooms.

The expansion is expected to be supported by 53 tourism-related investment projects currently in the pipeline, collectively valued at $3.1 billion.

The conference brought together key players from the tourism and hospitality sectors to discuss opportunities and challenges shaping the industry’s future.

Representatives from JLL Hotels & Hospitality Group highlighted resort development prospects and emerging tourism destinations throughout Fiji.

Fiji Airways also shared updates on its ongoing network expansion, emphasizing the airline’s contribution to increasing visitor arrivals.

Hospitality industry representatives, including La Vie Hotels and Resorts, explored new opportunities within Fiji’s accommodation sector.

Attendees gained further insights during a special session led by hotel owner Jay Singh, while discussions throughout the event examined trends in hotel development, wellness tourism and innovations aimed at enhancing guest experiences.

The AHICE Fiji Conference remains a key forum for hotel owners, developers, investors and tourism leaders to build partnerships, exchange ideas and advance projects that contribute to employment, community development and the country’s long-term economic growth.